Market is the innovative e-commerce theme developed specifically for Wordpress. The idea first came about when I was asked to do two back-to-back projects in which I was to turn Wordpress into an auction / posting board. Both projects went over very well, and

Market is the innovative e-commerce theme developed specifically for Wordpress.

I immediately began to receive email after email asking for me to do the same for other sites. Rather than build the same thing over and over again, I decided to modify things and build an entirely new theme featuring a lot of the functionality found in the two client projects I had done. The result was the Market Theme.

What Is It?

The Market Theme is a fully featured Wordpress theme which transforms a standard installation of Wordpress into a storefront. Utilizing custom fields all over the place, Market allows you to easily add products (posts), set prices, and instantly create buy now buttons automatically (using your email address as set in the Wordpress Dash). Market truly is the ultimate solution for creating an environment where you can sell your own products, both physical and digital, without any set up time at all.

Some people have asked me, “This is more than a theme right?” By this they are referring to the fact that there is seemingly no way the Market Theme can boast such an extensive feature list without requiring any plugins. Yes it is way more than a theme, but it still is just a theme. Market requires no plugins at all to run - the only plugin I highly suggest using is the Market Product Manager - but it is not required. Market utilizes phpThumb to generate thumbnails and FancyZoom to show full size versions of thumbnails. Just like any other Wordpress theme it can be customized as much or as little as you want, but I’d like to think it looks pretty good by default.

How Is It Done?

Like I said, Market does all its magic thanks to the power of custom fields. Because for the most part this is still just a straight forward theme, Market works on just about any version of Wordpress, including 2.5+. Market also uses Paypal for its checkout and buying options. Market even uses its own ajax cart for the add to cart module. Let’s just say everything we could possibly have taken care of for this theme has been done.

Constantly Improving

Since the themes initial launch in late February ‘08, Market has came a long way. As things as now, Market is at version 3, a revolutionary new version which introduced the Market Product Manager plugin and the custom coded ajax cart. Market 1 and Market 2, which both feature slightly different designs are still available in the Download Center, which you get access to the second you purchase a license (alright, maybe not a second). Improvements are always being made, and upgrades and additions are always free.

Affordable

With Market, you are really getting more bang for your buck. The incredibly low single license purchase price is well below the standard single license prices found in other popular premium Wordpress themes. Even the developers license is super affordable. Plus, you need to spend some money to make money, and Market may just be the smartest and most affordable choice for anyone looking to sell their own products.

Built With Skill

Most importantly, Market was developed by myself, an experienced Wordpress designer and theme developer. I have released numerous themes to the public for free, and written countless articles on developing for Wordpress. The Market Product Manager and the Ajax Cart were outsourced to two great individuals who also know exactly what they are doing. This is a very well built project from the ground up.